India’s Tandoori Manhattan Digital Marketing & Social Media Management

Client: India’s Tandoori Manhattan

Industry: Restaurant / Indian Fine Dining
Location: Manhattan Beach, CA
Services Provided: Local SEO, Content Marketing, Social Media Management, Google Ads Management, Website Maintenance
Website: https://beachtandoori.com/

Project Overview:

We developed and executed a localized digital marketing strategy to position India’s Tandoori Manhattan as a top dining destination in Manhattan Beach. The campaign blended SEO-rich content, engaging social media, and targeted Google Ads to attract both local diners and visitors searching for authentic Indian cuisine.

Key Deliverables & Results:

Local SEO & Content Strategy

 

• • Targeted 20+ high-intent local keywords including:
    

     

    • • Best Indian restaurant Manhattan Beach
    • • Tandoori chicken Manhattan Beach
    • • Indian lunch specials
    • • Halal Indian food
    • • Family-friendly Indian restaurant

• • Published 4 detailed, SEO-optimized blog posts covering:
    

     

    • • Authentic Tandoori Chicken & Grilled Kebabs
    • • Rack of Lamb & Tandoori Specials
    • • Seafood Tandoori Delights
    • • Ultimate Guide to India’s Tandoori Grill

Social Media Management

 

• • Created and scheduled 9 social posts across Instagram, Facebook, Yelp, LinkedIn, and Twitter

• • Content included buffet promotions, holiday posts, food highlights, and engaging Reels

• • Focused on visual appeal and local engagement to drive foot traffic

Google Ads Campaign

 

• • Managed local search and promotion ads

• • Total Impressions: 57.7K

• • Total Clicks: 1,160

• • Average CPC: $0.25

• • Total Spend: $291 (until October 28)

• • Ads Optimization Score: 78.30%

• • Campaign aimed at increasing local store visits and reservations

Website Maintenance & Updates

 

• • Regular myRestro platform updates

• • Menu and picture updates to keep offerings fresh

• • Beverage and takeaway menu optimizations

• • Email and SMS campaign setup

• • Canopy and branding design adjustments

Performance Highlights

 

• • Improved visibility for Manhattan Beach-specific searches

• • Increased engagement through visual content (Reels, Stories)

• • Maintained a low CPC with high local intent traffic

• • Strengthened online presence through consistent blogging and social activity

Campaign Focus:

 

• • Local search dominance in Manhattan Beach

• • Highlighting tandoori specialties and lunch buffet

• • Driving reservations and takeout orders

• Building a loyal local following through content and engagement