Digital Marketing Portfolio
Driving Local Visibility & Engagement
ABSE Tech developed and executed a localized digital marketing strategy to position India’s Tandoori Manhattan as a top dining destination in Manhattan Beach. The campaign combined SEO-rich content, engaging social media, and targeted Google Ads to attract both local diners and visitors searching for authentic Indian cuisine.
Marketing Strategy & Execution
The campaign focused on increasing local search visibility, promoting tandoori specialties, and driving reservations and takeout orders.
We targeted over 20 high-intent local keywords, including “Best Indian restaurant Manhattan Beach”, “Tandoori chicken Manhattan Beach”, and “Halal Indian food”. Four detailed, SEO-optimized blog posts were published, highlighting specialties such as tandoori chicken, grilled kebabs, seafood tandoori, and the restaurant’s lunch buffet. Website: beachtandoori.com
Social Media & Google Ads
Nine social posts were created and scheduled across Instagram, Facebook, Yelp, LinkedIn, and Twitter, featuring buffet promotions, holiday content, food highlights, and engaging Reels. These visual and locally-focused posts helped drive foot traffic, increase engagement, and strengthen the restaurant’s community presence. In addition, a targeted Google Ads campaign was managed to attract high-intent local traffic, achieving 57.7K impressions, 1,160 clicks, an average CPC of $0.25, and a 78.3% optimization score with a total spend of $291 (until October 28).
Regular updates on the myRestro platform, including menu and photo changes, beverage and takeaway optimizations, email/SMS campaigns, and branding adjustments, kept the restaurant’s online presence fresh and ensured a seamless experience for all customers.
Performance Highlights
- Improved visibility for Manhattan Beach-specific searches
- Increased engagement through visual content (Reels, Stories)
- Maintained low CPC while driving high local intent traffic
- Strengthened online presence through consistent blogging and social activity
Results & Impact
The campaign successfully positioned India’s Tandoori Manhattan as a go-to destination for authentic Indian cuisine, driving more reservations, takeout orders, and building a loyal local following.
