India’s Tandoori Halal Hawthorne Digital Marketing Project

Client: India’s Tandoori Halal

Industry: Restaurant / Indian Cuisine
Location: Hawthorne, CA
Services Provided: Local SEO, Content Marketing, Social Media Management, Website Optimization
Website: https://indiantandoorihalal.com/

Project Overview:

We executed a hyper-local SEO and content strategy for India’s Tandoori Halal to increase visibility in Hawthorne and greater Los Angeles. The focus was on driving foot traffic, improving online reputation, and ranking for high-intent restaurant search queries.

Key Deliverables & Results:

Local SEO & Keyword Strategy

• Researched and targeted 30+ high-intent local keywords

• Achieved #1 rankings for key terms such as:

  • Indian halal food near Hawthorne

  • authentic Indian tandoori restaurant

  • where to eat Indian food in Hawthorne

  • Indian food catering Hawthorne

  • halal Indian food delivery near me

• 80% of ranked keywords now appear on Page 1 of Google

• Improved visibility for location-based searches near LAX, Inglewood, and South Bay

Content & Blog Strategy

• Published 4 engaging, SEO-optimized blog posts centered on Indian cuisine:

  • Best Biryani in Los Angeles

  • From Chicken to Shrimp – Exploring Every Flavor of Biryani

  • Perfect Sidekicks – Discover India’s Best Rice Dishes Beyond Biryani

  • Vegetable Biryani and More – A Vegetarian’s Dream

Social Media Management

• Created and scheduled 9 social posts across Instagram, Facebook, TikTok, YouTube, and more

• Content mix included food highlights, holiday posts, and engaging Reels

• Promoted seasonal specials and authentic Indian dining experiences

Technical SEO & Website Improvements

• Performed website security and core updates

• Conducted technical audit and optimization

• Improved internal linking and resolved sitemap issues

• Submitted business to local directories and review platforms

Performance Metrics (30-Day Period)

• Total Clicks: 211

• Total Impressions: 11.1K

• Average CTR: 1.9%

• Average Position: 10

• Organic Keywords Tracked: 141

• Top branded queries driving traffic: India’s tandoori halal, Indian food near me, Indian restaurants near me

Competitive Positioning

• Tracked and analyzed 7 main organic competitors

• Improved domain visibility and local search presence in a competitive restaurant market